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New words = better web copy

By: Cicely K. Leblanc

You have your keyword report that says which search phrases searchers are looking for when they search for your site and your product line, but you might want some stimulation to insert flavor and improve conversion. I have collected some words that I wish will inspire you.
People don’t see the same things after they are continually exposed to them many times. In online selling banner blindness is the most celebrated case. People basically get used to banners that advertise something that is not worth their time, therefore they stop seeing the banners after some time. The similar thing happens with terminology that are used to make us do something.
Hence, you need to adjust your action terminology now and then to keep them successful. The problem for most writers is that it is really tricky to adjust the terminology because of old habit.
I have made this list of actions terminology to facilitate you adjust terminology now and then to keep making your web copy effect full.
Here are some examples on how you can vary colloquial and emotional words.

A colloquial word is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of fare away.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: laid-back vs. calm and relaxed, make waves vs. cause trouble, keep your cool vs. remain calm, come up for air vs. take a break, bent out of shape vs. become upset, megabucks vs. a lot of money, glitzy vs. ashionable, dough vs. money, blow a fuse vs. lose your temper, has deep pockets vs. has a good source of money, honcho vs. boss, cool vs. great, defect vs. glitch, twenty grand vs. $20,000.

Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the analytic, critical side, logical, rational, linear, organized; the right hemisphere is the emotional, creative, the realm of the imagination, intuitive side.

Most people buy on emotion, the more you appeal to the right side of the brain, the more you’ll sell. You do this by using emotional words, not intellectual, bland, rational and boring words. Here are a few examples:

Left Brain vs. Right Brain: select vs. pick/choose, futile vs. hopeless, large vs. big, superior vs. better, stomach vs. belly, elderly vs. old, tidings vs. news, courageous vs. brave, anticipate vs. expect, propitious vs. favorable, famished vs. hungry, attractive vs. good looking, terminate vs. end, avid vs. eager, notion vs. idea, preserve vs. save, humorous vs. funny, nude vs. naked, I regret vs. I’m sorry, donate vs. give, gratification vs. enjoyment, additionally vs. here’s more/there’s more, manufacture vs. make, utilize vs. use, demise vs. death, omit vs. leave out, subsequent to vs. since, jesting vs. joking, fearful vs. afraid, wealthy vs. rich, youthful vs. young, concerned vs. worried, fatigued vs. tired, inform vs. tell, beneficial vs. good for, construct vs. build, soiled vs. dirty, astute vs. smart, immediately vs. right now, accelerate vs. speed up, strike vs. hit, requested vs. ask for, at an end vs. over, purchase vs. buy, accolade vs. applause, perhaps vs. maybe, observed vs. seen, hasten vs. hurry, facilitate vs. ease, concerning vs. about, prevent vs. stop, pleased vs. happy, difficult vs. tough/hard, fortunate vs. lucky, perspiration vs. sweat, ill vs. sick, allow vs. let, perceive vs. see, combat vs. fight, huge vs. giant, obstinate vs. stubborn, circular vs. round, receive vs. get, challenge vs. dare, peril vs. danger, sufficient vs. enough, disclose vs. reveal/explain, intelligent vs. bright, aid vs. help, tardy vs. late, for vs. because.

Article Source: http://articles.directorygold.com

For other examples on how you can change terminology, please study my other articles or read The big words list that help you write web copy that sells or visit Web Copy Blog for free hands on advice on how to make a useful keyword report, how to find the keywords searchers are looking for, keyword research, online marketing, free keyword lists, free top 100 industrial keyword reports, SEO etc.

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