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Business Ethics By : Robert Smith The paper explores the question, of how businesses should weigh their obligations to the public and to shareholders?’ with reference to ethically questionable conduct of Telstra’s deceptive advertising. Business Ethics 101 By : Nancy D. Solomon Defining moments that build character often occur in the strangest of places in both our personal and professional life. It is who we become as a result of these experiences - not the experiences themselves - that is most important. You Can't Play Win-Win With A Bully Until... By : Laurie Weiss When being polite and understanding gets you nowhere, you may be trying to cooperate with a bully. It simply won't work. You must start by giving him a reason to listen to you. Six "Honest Serving-Men" By : Keith Longmire Kipling updated for the modern business environment.