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Adrian Kennelly's Articles in Marketing-Direct

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  • Mail Order Business
    There are two main divisions in the mail order business; first, as carried on by a small dealer giving it his whole attention; second, as transacted by an established house, either as side issue to assist the traveling sales department, or as in case of Montgomery Ward & Co. and other catalogue houses, as a sole business.
  • How to Use a Mailing List to Promote Your Business
    "The best message to the wrong audience is worthless". Freeman F Gosden, Jr., President of a leading US direct response agency.
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